Since 2011, I've been helping technology and other domain companies develop their online presence and scale revenue through digital marketing approaches. I have a natural curiosity for new tools and tactics that lead to operational efficiency and measurable results. Keep scrolling to see my career history and accomplishments.
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💡 Marketing Strategy & Planning
📨 Email Marketing
🌐 Search Engine Optimization
👨🏼💻 Search Engine Marketing
📈 Digital Analytics
✍️ Copywriting
📢 Media Relations
🤝 Team Management
<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> English B2 (CEFR) - British Council
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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Google Ads Search Certification - Skillshop
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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Google Analytics Certification - Skillshop
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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Nano Tips for Using ChatGPT for Business - Linkedin
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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> B2B Go-to-Market Strategy - Linkedin
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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Chernihiv Taras Shevchenko National Teachers' Training University · Master's Degree · History & Psychology
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<aside> <img src="attachment:fce8e9d0-a3a1-406b-b5e7-575d76c286e7:circle-banza-logo.png" alt="attachment:fce8e9d0-a3a1-406b-b5e7-575d76c286e7:circle-banza-logo.png" width="40px" /> B2B Digital Marketing Manager Banza · Full-time · Nov 2024 - June 2025 · 8 mos · Remote
As a B2B Digital Marketing Manager at Banza I led digital marketing initiatives for a B2B IT company specializing in low-code/no-code CRM and BPM solutions on the Creatio platform, with a focus on demand generation and marketing automation across priority industries and regions.
✔ Developed and executed digital marketing strategy for B2B IT products across Europe, Central Asia, and Ukraine
✔ Managed outbound lead generation channels: Google, LinkedIn, and Meta Ads
✔ Coordinated SEO and lead generation contractors, including task planning and performance control
✔ Relaunched and managed email marketing: database hygiene, segmentation, content planning, and campaign execution
✔ Built automated cold outreach email sequences using Creatio
✔ Managed analytics setup (GA4, GTM), ensuring accurate lead tracking
✔ Created and optimized landing pages and collaborated on website performance improvements
✔ Monitored competitor activities and industry trends
Accomplishments I'm proud of:
⭐️ Built ICPs and Buyer Personas from scratch and aligned marketing messaging and positioning across acquisition channels
⭐️ Established a structured, multi-channel lead generation system combining paid acquisition, email marketing, and outbound outreach
⭐️ Relaunched email marketing as a scalable lead generation channel
⭐️ Contributed as a marketing expert to the development and adaptation of marketing automation solutions within the CRM ecosystem
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/62d09b07-d198-4e9b-b760-a8bfe39e3265/J_Favicon.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/62d09b07-d198-4e9b-b760-a8bfe39e3265/J_Favicon.png" width="40px" /> B2B Digital Marketing Manager JEVERA / XME.digital · Full-time · Feb 2021 - May 2024 · 3 yrs 4 mos · Remote
As a Digital Marketing Manager at JEVERA (custom software devekoper for enterprises) and XME.digital (enterprise low-code platform), I was responsible for shaping the company's online presence and driving performance across the digital landscape.
A big part of my job included: ✔ Digital marketing channels development ✔ Performing SEO ✔ Setting up and executing PPC advertising campaigns through Google and LinkedIn ✔ Designing regular email campaigns and automated email sequences ✔ Working with third-party resources and authors ✔ Utilizing digital analytics tools to monitor and analyze the results of all the above
Accomplishments I'm proud of:
⭐️ Initiated and crafted the company's online media - J-MAG (Q3 2023, Q4 2023) ⭐️ Implemented email marketing from scratch, including email authentication (SPF, DKIM, DMARC), crafting email templates and copies, managing email lists, and creating lead magnets (for blog or service pages) ⭐️ Designed and launched an automated email sequence for lead reactivation ⭐️ Launched and managed LinkedIn newsletters: JEVERA's on Air and XME.insights ⭐️ From the JEVERA side, I was responsible for organizing, promoting, and conducting the “MENA for Ukrainian IT: Perspectives and Practical Work Experience on the Market” webinar in collaboration with the IT Ukraine Association and IT-Enterprise ⭐️ Participated in pre- and post-promotion activities for the "Digital Transformation for Telcos: A 101 Guideline" whitepaper ⭐️ Ensured C-level representatives' interviews on third-party resources like Authority Magazine and Industry Leaders ⭐️ Created a list of media queries about the Russian-Ukrainian war to help Ukrainian PR representatives understand what the world wants to know about the war and spread the truth ⭐️ Set up owned, earned, and shared media performance tracking through Google Analytics and Looker Studio, and switched projects to GA4 ⭐️ Performed website SEO audits and implemented required improvements (on-page SEO, structured data markup, etc.), which resulted in significant growth of organic traffic ⭐️ Initiated and leaded company's participation in Career Hub Pro, a project for youth with disabilities ⭐️ Organized a constant flow of attracting and working with guest authors
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/29a64520-f60b-4b29-8862-fa5a98e57c8e/pet_technologies_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/29a64520-f60b-4b29-8862-fa5a98e57c8e/pet_technologies_logo.jpeg" width="40px" /> B2B Digital Marketing Manager PET Technologies · Full-time · Apr 2019 - Sep 2020 · 1 yr 6 mos · On-site
As a Digital Marketing Manager at PET Technologies (producer of blow molding equipment), I was responsible for defining and implementing strategies that enhanced the company's online presence and drove digital marketing performance.
A big part of my job included:
✔ Defining and implementing digital marketing strategy ✔ Developing digital marketing channels ✔ Managing and developing the website ✔ Monitor marketing efforts performance to identify areas for improvement ✔ Performing Search Engine Optimization ✔ Designing regular email campaigns ✔ Setting up and executing advertising campaigns in Google Ads ✔ Promoting specialized exhibitions and webinars
Accomplishments I'm proud of:
⭐️ Increased the number of inquiries (key business metric) in 2019 by 83% compared to 2018 ⭐️ Raised the number of inquiries in the first half of 2020 by 130% compared to the first half of 2019 ⭐️ Rebuilt and implemented an email marketing strategy, including setting up several ESPs (main and backup), email tracking, and creating email templates and copies ⭐️ Set up performance proper conversion tracking through Google Analytics ⭐️ Conducted website SEO audits and implemented required improvements (on-page SEO, fixing technical issues, etc.), resulting in significant growth in organic traffic ⭐️ Identified ideal customer profiles to ensure proper audience messaging and nurturing
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/2a2e8f81-4c75-4573-9c9c-d8aff02315b1/atompark_logo.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/2a2e8f81-4c75-4573-9c9c-d8aff02315b1/atompark_logo.png" width="40px" /> Chief Marketing Officer AtomPark Software · Full-time · Aug 2017 - Apr 2019 · 1 yr 9 mos · On-site
As a Chief Marketing Officer at Atompark Software (vendor of tools for email and SMS marketing), I was responsible ****for driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives, market research, and collaboration with cross-functional teams.
A big part of my job included:
✔ Developing and implementing marketing plans that drives traffic and generates leads ✔ Leading and mentoring cross-functional marketing team of 4 specialists ✔ Managing and optimizing marketing budgets to achieve maximum ROI ✔ Designing and coordinating promotional campaigns, PR and other marketing activities ✔Collaborating with different teams, including product development, sales and operations ✔ Working closely with external contractors, planning the scope of work and monitoring their performance
Accomplishments I'm proud of:
⭐️ **Development and implementation of constant workflow for the marketing team ⭐️ Revenue from promotional activities raised x2
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/2a2e8f81-4c75-4573-9c9c-d8aff02315b1/atompark_logo.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/2a2e8f81-4c75-4573-9c9c-d8aff02315b1/atompark_logo.png" width="40px" /> SEO Specialist AtomPark Software · Full-time · May 2016 - Aug 2017 · 1 yr 4 mos · On-site
As a SEO Specialist at Atompark Software (vendor of tools for email and SMS marketing), I was responsible for managing all SEO activities for 4+ websites such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. I also managed all SEM campaigns on Google, Yandex, and Bing in order to maximize ROI.
A main part of my job included:
✔ On-page SEO ✔ Link building ✔ Technical SEO ✔ PPC Advertising (Google, Bing, Yandex, Facebook)
Accomplishments I'm proud of:
⭐️ massmailsoftware.com and atompark.com websites got the highest visibility in SEMrush since tracking has been started
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/1b636797-2876-4503-9ca5-e90f9744b816/modoza_logo.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/1b636797-2876-4503-9ca5-e90f9744b816/modoza_logo.png" width="40px" /> Digital Marketing Manager Modoza · Full-time · Jul 2015 - May 2016 · 11 mos · On-site
As a Digital Marketing Manager at Modoza (a premier Italian brands marketplace in Ukraine), I was responsible for enhancing the company's online visibility and driving engagement across various digital platforms.
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/be4aeb22-356a-4caa-bc61-63e986466915/soft-industry_logo_-_Edited.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/be4aeb22-356a-4caa-bc61-63e986466915/soft-industry_logo_-_Edited.png" width="40px" /> Product Manager Soft Industry · Full-time · Apr 2013 - Dec 2014 · 1 yr 4 mos · On-site
As a Product Manager at Soft Industry (IT service provider), I fully managed internal project - e-commerce shop prydbay.com, selled digital cards. I was responsible for defining and executing product strategies that drove significant growth and enhanced market presence.
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Bridal Boutique Ricca Sposa February 2022 - Present
Altep, MebShop October 2020 - February 2021 (5 months)
Food Delivery Service EmDoma May 2019 - January 2020 (9 months)
Snov.io ICO August 2018 - October 2018 (3 months)
Here is what colleagues say about me as a part of the team
