Senior Digital Marketing Manager with 15+ years of experience in B2B and B2C (IT, Manufacturing, Retail). I am the bridge between strategic planning and hands-on execution across SEO, PPC, web analytics, email marketing, and automation - prioritizing logic and measurable results over industry hype. I know how to turn messy data into a clear plan, stay curious, and focus on one thing: making marketing operations efficient and predictable.

Get in touch

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Call me

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<aside> <img src="/icons/move_gray.svg" alt="/icons/move_gray.svg" width="40px" /> Download my CV

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Skill Set

💡 Marketing Strategy & Planning

📨 Email Marketing

🌐 Search Engine Optimization

👨🏼‍💻 Search Engine Marketing

📈 Digital Analytics

✍️ Copywriting

📢 Media Relations

🤝 Team Management

Certifications

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> English B2 (CEFR) - British Council

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Google Ads Search Certification - Skillshop

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Google Analytics Certification - Skillshop

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Nano Tips for Using ChatGPT for Business - Linkedin

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> B2B Go-to-Market Strategy - Linkedin

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Education

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Chernihiv Taras Shevchenko National Teachers' Training University · Master's Degree · History & Psychology

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Tools

Google Search Console

Work Experience

<aside> 👩‍💻 Current Projects & Fractional Marketing Management Contract · Jun 2025 - Present · Remote

Digital marketing management for B2B and B2C companies within domestic and Western markets. Working both strategically and hands-on with email marketing, SEO, PPC, and web analytics to drive business results.

Revenue.AI (B2B, EU): Senior Marketing Consultant for an AI-driven revenue management platform. Managing PPC campaigns, supporting go-to-market strategies, and demand generation. Focused on audience segmentation, outbound initiatives, and product-level analytics.
Ricca Sposa (B2C, USA): Digital Strategy & Acquisition for a premium bridal boutique in Kansas City. Leading full-funnel digital strategy, managing Google Ads campaigns, SEO, and email marketing. Supervising website development to align with the US market requirements.
Westbridge Consulting (B2C, EU): Lead Generation & Analytics for an immigration legal services provider. Setting up conversion tracking, managing Google & Meta Ads campaigns for the Hungarian Guest Investor Program.
BVP Group (B2B, UA): Marketing & Media Outreach for a professional textile manufacturer. Managing Google Ads campaigns, handling industry media relations, and overseeing website content strategy to strengthen brand authority. </aside>

<aside> <img src="attachment:fce8e9d0-a3a1-406b-b5e7-575d76c286e7:circle-banza-logo.png" alt="attachment:fce8e9d0-a3a1-406b-b5e7-575d76c286e7:circle-banza-logo.png" width="40px" /> B2B Digital Marketing Manager Banza · Full-time · Nov 2024 - June 2025 · 8 mos · Remote

Led digital marketing for a B2B IT company focused on low-code/no-code CRM and BPM solutions on the Creatio platform, covering Europe, Central Asia, and Ukraine.

Strategic Foundation

ICP & Persona Development: Developed a full-scale ICP and Buyer Persona matrix for 12 B2B product and service lines from scratch.
C-Level Alignment: Unified marketing messaging and positioning with C-level objectives and Sales department requirements to ensure consistent market entry.

Marketing Infrastructure & Automation

CRM Architecture: Designed complex multi-channel lead flows and behavioral email sequences within the Creatio CRM ecosystem.
Email Ecosystem: Relaunched the email marketing channel from the ground up, including database hygiene, advanced segmentation, and scalable templates.

Content Strategy & Authority Building

Corporate Media Launch: Initiated and crafted J-MAG, the company’s online media asset.
LinkedIn Newsletters: Launched and managed JEVERA's on Air and XME.insights, building a direct communication channel with the professional community.
Editorial Management: Established a consistent flow of guest authors and managed third-party content resources to strengthen brand positioning.

Growth & Performance Management

Multi-Channel Demand Gen: Managed paid acquisition across Google, LinkedIn, and Meta Ads, ensuring high-quality traffic alignment with priority B2B industries.
Contractor Governance: Coordinated external SEO and Lead Generation contractors, establishing structured workflows for planning, execution, and quality control.

Data Integrity & Compliance

Analytics: Configured GA4 and GTM for accurate end-to-end lead and funnel tracking.
Digital Compliance: Managed GDPR-standard implementations, including cookie consent solutions, to ensure full regulatory alignment for Western markets. </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/62d09b07-d198-4e9b-b760-a8bfe39e3265/J_Favicon.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/62d09b07-d198-4e9b-b760-a8bfe39e3265/J_Favicon.png" width="40px" /> B2B Digital Marketing Manager JEVERA / XME.digital · Full-time · Feb 2021 - May 2024 · 3 yrs 4 mos · Remote

Responsible for shaping the online presence and driving digital performance for a custom enterprise software developer and a low-code platform.

Performance & Organic Growth

SEO Management: Conducted full website audits and implemented technical improvements (structured data, on-page SEO), resulting in a significant growth of organic traffic.
Targeted Advertising: Executed PPC campaigns across Google, Meta, and LinkedIn Ads to support B2B acquisition.

Digital Infrastructure & Email Marketing

System Implementation: Built the email marketing function from scratch, including technical setup (SPF, DKIM, DMARC) and template design.
Database & Lifecycle: Managed email lists and developed automated sequences for lead reactivation and nurturing (lead magnets for blog and service pages).

Content Strategy & Authority Building

Corporate Media Launch: Initiated and crafted J-MAG, the company’s online media asset.
LinkedIn Newsletters: Launched and managed JEVERA's on Air and XME.insights, building a direct communication channel with the professional community.
Editorial Management: Established a consistent flow of guest authors and managed third-party content resources to strengthen brand positioning.

Analytics & Data Reporting

Tracking Ecosystem: Established a comprehensive tracking system for owned, earned, and shared media via GA4.
Visualization: Built custom performance dashboards in Looker Studio to provide clear visibility into marketing results.

Strategic PR & Social Impact

Industry Partnerships: Co-organized and promoted international webinars in collaboration with the IT Ukraine Association and IT-Enterprise.
Thought Leadership: Secured C-level interviews in high-authority outlets such as Authority Magazine and Industry Leaders.
Crisis PR & Social Projects: Created a specialized media query resource during the full-scale invasion to support Ukrainian PR efforts. Led company participation in Career Hub Pro (a project for youth with disabilities). </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/29a64520-f60b-4b29-8862-fa5a98e57c8e/pet_technologies_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/29a64520-f60b-4b29-8862-fa5a98e57c8e/pet_technologies_logo.jpeg" width="40px" /> B2B Digital Marketing Manager PET Technologies · Full-time · Apr 2019 - Sep 2020 · 1 yr 6 mos · On-site

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/2a2e8f81-4c75-4573-9c9c-d8aff02315b1/atompark_logo.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c7b1710-9c51-4791-9f87-9b4e445b38c8/2a2e8f81-4c75-4573-9c9c-d8aff02315b1/atompark_logo.png" width="40px" /> Chief Marketing Officer AtomPark Software · Full-time · Aug 2017 - Apr 2019 · 1 yr 9 mos · On-site

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Early Experience

Digital Marketing Manager (Contract), Snov.io ICO August 2018 - October 2018 (3 mos)

SEO Specialist, AtomPark Software May 2016 - August 2017 (1 yr 3 mos)

Digital Marketing Manager, Modoza July 2015 - May 2016 (11 mos)

Product Manager (e-commerce) April 2013 - December 2014 (1 yr 9 mos)

Testimonials

Here is what colleagues say about me as a part of the team